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“Double Arrows” Lifan X50 and Lifan L7 Shot in Ethiopia

Published:2016-03-14Click:

On March 3, the new Mini SUV Lifan X50 and MPV L7 officially launched in the capital of Ethiopia Addis Ababa, which added a valiant general for Lifan to enter the Ethiopian automobile market. Lifan Motors Ethiopia held a grand new launching ceremony at Sheraton hotel that attracted a lot of media and consumers. Chinese Ambassador to Ethiopia La Yifan, Ethiopian Foreign Affairs Minister Tedros Adhanom, commercial counselor of the Chinese Embassy in Ethiopia Zhang Lin, commercial counselor of the Chinese Embassy in AU Chen Ning, Ethiopia Transportation Secretary Kassahun H / Mariam, director of Investment Bureau Fistum Arega and institute director of industrial development Institute Workeneh Delelegn etc. were all present, whom with Lifan Motors witnessed the grand occasion of the conference. The media who had seen it first gave a lot of praise for the Lifan new cars.

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Chinese Ambassador to Ethiopia La Yifan, Ethiopian Foreign Affairs Minister Tedros Adhanom unveiled the new cars at site. This time the launched two new Lifan cars are different in appearance and positioning, the design philosophy is aimed at meeting the needs of different consumers. Lifan Motors places on LifanX50 with great hopes for its lean visual motion perception, caring intelligent control configuration, and a wealth of entertainment technology, the new platform to build safe and comfortable, have strong oil low consumption environmentally friendly powertrain altogether that caters to young consumers taste, not only perfectly interpreted the new definition of people and vehicles interaction, but also provide the worry-free fun driving experience. Lifan X50 4100mm body is ideal for walking through the streets, 208mm ultra-high ground clearance is sufficient to meet the needs of a variety of road conditions, the largest expansion can be more than 1136L large loading trunk volume, which can fully meet consumer daily work, life, leisure and other car needs.

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First MPV model Lifan L7, positioned as a new concept of urban utility vehicles, does not only have a dynamic fashion appearance, large space, Lifan L7 also wins in the luxurious configuration, the dynamic performance of high efficiency and low consumption, economic and durable, the excellent overall quality, totally not inferior to the high-end brand, Lifan L7 performance is full of sincerity.

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At the launching day site, two consumers bought X50 and L7 respectively. The owners have got the long-awaited car keys and said, "Lifan car quality and after-sales service are very reliable, which is why we chose Lifan car." About the two new cars, general manager of Lifan Motors Ethiopia, Ma Qun showed considerable confidence.

It is the 10th year that Lifan Motors has already rooted in Ethiopia, and Lifan had become one of the area's most well-known Chinese brands. It is reported that, over the years, Lifan continued to create the NO. 1 new vehicle sales volume in Ethiopia. The launch of Lifan X50 and Lifan L7 has positive significance for Lifan Motors to perfect product layout, expand market share, enhance channel product strength, enhance brand influence and so on.