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The Customer Evaluation Upgrades to Bom Lifan’s After-sales Service Activity Continues in Brazil


From May to June 2016, the regional Mother’s Day after-sales service activity of Lifan Motors in Brasilia and Campinas continues popularly. The owners of Lifan cars can go back to the service station for free complete inspection and engine oil change. And the mothers of the owners can get gifts there.


As learned, Lifan, as one of Chinese auto brands forerunners in Brazil, emphasizes on the after-sales service, greatly improving the after-sales image of Chinese brand. Lifan is always obedience to the philosophy of Provide service first to make user satisfied that Lifan makes unremitting efforts on after-sales service including expand the after-sales service team; routinely organize after-sales service management training and technical training; strictly inspect the capacity and attitude of dealers’ after-sales service; change the situation of the short supply of Chinese auto parts to improve the parts supply to 95 percents; strengthen the call center to help users solve problem timely; provide 24h roadside assistance; help owners solve the problems with the practical action and earnest attitude in time.


The website for Brazilian customers’ complaint Reclame Aqui indicates, by June 2016, the users’ evaluation to Lifan Motors has upgraded to Bom within the twelve months (which is more satisfied level, only inferior to Toyota).


With user group of Lifan in Brazil has been from strength to strength, the users’ demands to service increase day by day. Lifan and its dealers will always carry out the service strategy. While making the daily after-sales care, Lifan plans to promote the after-sales service activities in more regions, carrying out Provide service first to make customers satisfied into reality.