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Lifan Returns to Chilean Market and Held X50 Launching Ceremony


 On June 16, 2016, through one-year adjustment, Lifan brand officially restarted in Chile and launched the new SUV LifanX50. The brand restart and launching activity was planned by Lifan’s exclusive distributor MACO Company. MACO invited the marketing director of Lifan Motors Liu Dan and 18 professional auto media to be present, having together witnessed the historical moment for Lifan brand returning to Chilean market.


At the ceremony, the brand manager of MACO Company Eric introduced the development history and cooperation background both Lifan and MACO, and expressed the firm confidence in bilateral cooperation and restarting Lifan brand. “ Lifan is a young and vigorous brand that I believe through the operation of MACO Company, Lifan will definitely recover and enter into a brand new development period,” Eric said to the journalists.


As a new-generation young and fashionable family car, LifanX50 is of fashionable design, easy operation and comfortable driving and seating experience as well as reliable safety. The appearance design including big-mouth inlet chrome plated grille, eagle-eye halogen headlamps, LED day running lamps, dual-waistline streamline side body, red backlight instrument indication and wheel hub dual-color match manifests fashionable elements. In the aspect of controlling, X50 adopts front Macpherson independent suspension and rear trailing arm semi-independent suspension for separate control to make better controllability. 208mm high ground clearance makes better trafficability of X50. More new safety configurations such as BAS, TPMS, immobilizer, daytime running lamp, front passenger identification and four-wheel disc brake have comprehensively guaranteed the driving and seating safety of the user. In general, X50 is an upgrading model integrated with a lot of advantages.


Lifan brand’s restart in Chilean market and X50 launching fully embodies the important position of Chilean market in Lifan South American Strategy Plan. Meanwhile it manifests the determination and courage of Lifan exploring market and operating. Through the joint efforts of Lifan and MACO, Lifan will definitely create brilliance again in Chile.