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Lifan X50 Test Drive and the Brand New Model Lifan X7 Exhibition Is Held in Uruguay


 From September 7 to 9, 2016, Lifan Uruguay, together with its dealer Automotora 18 which locates at Montevideo, the capital of Uruguay, held LifanX50 Test Drive in Zonamerica which is the largest development area in Uruguay, gathering over 350 international enterprises and over 10000 staff from Uruguay and other countries. The Test Drive has invited people who are interested in Lifan cars and showed the brand new model Lifan X7 which is coming soon in Uruguay.



Lifan Motors provided two X50 cars for exhibition and another two for test drive as well as one X7 for exhibition. Targeting at getting closer to customer and conveying good user experience, while exhibiting the brand new models, test drive is also available. Promotional materials, gifts, questionnaire and lucky draw are all provided at the event.


A lot of consumers came for taking part in the test drive. While experiencing the driving fun of LifanX50, they showed great interest in the new model X7. The dealer has made the registration of the potential customers and made elaboration of the new model to them so as to follow up the test drive and sale. Lifan Uruguay has investigated initially about the driving experience of X50 and the market positioning of X7, collecting the customer information.



At the following market activity, Lifan Uruguay, together with the dealer, will carry on the LifanX50 Test Drive around Uruguay. Currently, Lifan Uruguay has reached the agreement with a dealer to prepare the X7 launching ceremony which will invite all local dealers and media.