On June 8, Beijing time, the brand activity of Lifan Night was held in Chongqing International Expo Center. Ambassadors, counselors and consul general from 17 countries and Chinese government officers together witnessed the global launch of Lifan first intermediate sedan Lifan820; Lifan new energy strategic planning i.Blue 1.0 is officially introduced; interpreting the leasing mode of Lifan new energy Panda Auto and signing the Strategic Cooperation Agreement with AliAuto, cooperating in the field of complete car sales, automobile finance, after-market service and marketing promotion. Lifan is comprehensively launching the new journey of new energy car and internet+.
First intermediate sedan the global launch of Lifan820
At 19:30pm, LIFAN uncovered the first chapter CREATION, the president of Lifan Group Shang You introduced the development history and new car planning of Lifan Motors in detail.
The innovative worldwide dance show stirred up the passion of audience. While the new benchmark of LIFAN research and development Lifan820 appearing in the big screen, Lifan football team players are driving four Lifan820 with different colors towards to the stage, receiving great applause. And the players kicked footballs with their signatures to the audience all around the hall.
The vice president of Lifan Group and general manager of Lifan Imp. & Exp. Co., Ltd. Mark Timber announced the price of Lifan820 in China, which is quite a good price in Chinese middle class sedan market. Lifan820 has also received congratulations from different countries. Currently, Lifan820 is the work transport of Italy consulate in Chongqing, and the consul general shared his driving experience of Lifan820 at Lifan Night.
Then the board chairman of Lifan Group Yin Mingshan and the board members presented Lifan820 to the ambassadors and counselors. As the highest level model launched by Lifan Motors, the launching of Lifan820 will be of great significance to the innovation of Chinese auto brand.
Lifan i.Blue 1.0 Strategy releasing
As the most influential chapter of Lifan Night, illustrated by the chief engineer and chief scientist Chen Wei, Lifan i.Blue 1.0 strategy (Intelligent Blue Strategy) is officially released to the world, possessing three core plans including Blue Product, Blue Energy and Blue Life, comprehensively analyzing the development direction on the product, operation and service of Lifan new energy industry. The strategy is officially coming to the stage.
The leasing mode of Lifan new energy Panda Auto
The Panda Auto invested by LIFAN will provide the auto leasing platform including new energy auto time-limit leasing, special car leasing, long-term leasing for companies. Through the different kinds of leasing, change the customers’ habit for using cars. Panda Auto finds a new way for making full use of traditional energy, and plays an active role in protecting environment, realizing energy structure adjustment and accelerating the construction of intelligent city.
Strategic cooperation between LIFAN and ALIBABA
LIFAN signed a Strategic Cooperation Agreement with AliAuto to establish strategic partnership. Both parties, making full use of their resources, will carry in strategic cooperation in complete sales, automobile finance, after-market service and marketing promotion. In the future, the cooperation will extend to used-car deal and replacement, automobile leasing, alipay operation and big-data commercialization.
In the end, the board chairman Yin Mingshan, president Shang You and new energy chief engineer Chen Wei together launched the NEW journey. Though the activity of Lifan Night comes to the end, the Creative@ New Lifan just begins now. Let us expect the new energy of LIFAN and create the new legend!
