On September 3, 2015, Lifan Brazil Dealer’s Meeting was successfully held in Salto, Sao Paulo in Brazil. Lifan Motors, together with 52 dealers around Brazil, discussed the new thought for developing in Brazilian market.

Lifan Motors elaborated to the dealers for the development prospect, new product, after-sales service and marketing in Brazil. And the dealers had a deep discussion with Lifan Motors in allusion to the concerns and problems such as customer satisfaction improvement and sales promotion. During the meeting, the excellent dealers shared their successful cases in the aspect of marketing activity, sales team management, second-hand auto strategy and after-sales service. Besides, Lifan Motors invited the renowned speaker in Brazil to deliver a speech on auto sales strategy which did open the dealers’ thought and was received praise.

During the meeting, the general manager of Lifan Brazil Huang Zhen said, currently the economy of Brazil was in a difficult situation that the auto consumer market was gloomy and the sales of each auto brand sharply fell. Though in the bad situation, Lifan Motors still bucked up that the sales from January to August increased compared with last year. Meanwhile, Huang said, Lifan Motors was still confident to Brazil and would firmly launch the South American strategy. In such hard time Lifan Motors will promote the tacit understanding with dealers and jointly overcome the difficulties, stabilize the attitude, unify the forward pace and meet the prospect with constant service policy.

As learned, since establishing the direct sales company in Brazil in 2013, Lifan Motors always takes the customers’ satisfaction as the main target. In the aspect of team building, Lifan Motors devoted to weed out the problematic networks and develop high-quality dealers which attach importance on service. And improve the service level of dealers through trainings to ensure the rights of customers in Brazil. In the aspect of product, LifanX60, the mini truck Foison and Lifan530 launched successively. And Lifan X60 facelift was launched this August. All the products are got praises by the market. Lifan X60 has launched in Brazilian market for 2 years, of which the sales take the lead of Chinese brand models in Brazil, and many media give high praise to the safety. Its outstanding quality and service are recognized by the customers. In 2014, Lifan X60 achieved the champions for Chinese model sales and satisfaction. Lifan mini truck Foison, by virtue of its strong power, outstanding carrying capacity, wide space and fashionable appearance, is built as the Rolando food truck. The modified Lifan Foison has successfully broken through the strict controlling of trucks in Sao Paulo which can further explore the market. Since its launching, Lifan Foison tops all Chinese mini trucks for the sales each month.